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Increasing the subjective value of a project
Attach the work you have to do to your self-concept.
We generally want to keep a positive self-concept, so goals connected closely to our sense of self or identity take on much more value.
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Our choice to work on a project is guided by how much we value finishing that project in that moment. Psychologists call this "subjective value."
Our tendency to devalue money and other goods based on time is called delay discounting.
Find a way to increase the subjective value of working in this moment, related to the value of other things.
Mental effort is costly, so we generally prefer to work on an simple task rather than a hard task. We procrastinate more if we expect a certain task to be hard.
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