The psychological origins of procrastination – and how we can stop putting things off

Our tendency to devalue money and other goods based on time is called delay discounting.

This is an important aspect in procrastination because the completion of the project happens in the future. Finishing a project is a delayed reward, so its value in the present is reduced: the further away a deadline is, the less attractive it seems to work on the project right now.

Mental effort is costly, so we generally prefer to work on an simple task rather than a hard task. We procrastinate more if we expect a certain task to be hard.

This happens because the more effort a task requires, the more someone stands to gain by putting the same amount of effort into something else. This is called, in economical terms, opportunity cost. Opportunity costs make working on something that seems hard feel like a loss.

Attach the work you have to do to your self-concept.

We generally want to keep a positive self-concept, so goals connected closely to our sense of self or identity take on much more value.