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The negativity bias happens when a person dwells on a negative event for a long period of time.
Paying attention to your surroundings is a typical human behavior exhibiting the will to survive. Being wary about the environment that you are in will make you more likely to survive and pass on your genes.
We make decisions based on the information that we have. However, we tend to be more reliant on the negative more than the positive. This causes two outcomes:
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Another Physiological effect that you must utilize in your designs to create more effective and goal oriented designs
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