When we desire a simpler life, we normally mean we want products and services to have fewer steps, fewer controls, fewer options, less to consider. But we also want all the features and capabilities. These two ideas are often at odds.
Life can be really complicated. We face processes daily that seems to repeat itself. Each step needs the completion of a different task to make it possible. We use tools that require us to memorize knowledge and develop different skills just to use them, like figuring out the controls for a fridge.
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