The Subscription Choice Experiment
The famous Economist subscription study showed the following set of options:
- Option A: Online subscription Only, $59
- Option B: Print subscription Only, $125
- Option C: Online and Print, $125
Subscribers were selecting Option C a whopping 84 percent of the time, due to the dominated option B (the decoy), which cost the same as option C but offered less. With Option B removed, Option C was selected just 32 percent of the time.
166
921 reads
CURATED FROM
IDEAS CURATED BY
The idea is part of this collection:
Learn more about moneyandinvestments with this collection
Effective note-taking techniques
Test-taking strategies
How to create a study schedule
Related collections
Similar ideas to The Subscription Choice Experiment
The valuable vs the worthless
Irrelevant information can influence our decision making.
A study asked participants to pick one of three plans.
- $59 a year for an online-only subscription
- $125 a year for print only
- $125 a year for print and online
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates