The valuable vs the worthless - Deepstash

The valuable vs the worthless

Irrelevant information can influence our decision making.

A study asked participants to pick one of three plans.

  1. $59 a year for an online-only subscription
  2. $125 a year for print only
  3. $125 a year for print and online

16% chose the first option, and the remaining 84% the last option. But when the middle option was removed, 68% chose the cheapest option.

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If your mind can conceive it, and your heart can believe it, you can achieve it.

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The Subscription Choice Experiment

The famous Economist subscription study showed the following set of options:

  • Option A: Online subscription Only, $59
  • Option B: Print subscription Only, $125
  • Option C: Online and Print, $125
    Subscribers were selecting Option C a whopping 84 percent of the ...

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