Keep reading for FREE
The military was a key factor in creativity's Cold War history, particularly American history.
A psychologist wrote: 'In the presence of threat, creativity could no longer be left to the chance occurrence of genius; neither could it be left in the realm of the wholly mysterious and the untouchable. Men had to be able to do something about it; creativity had to be a property in many men; it had to be something identifiable; it had to be subject to efforts to gain more of it.'
Marketing expert Theodore Levitt published an essay in 1963, 'Creativity is not enough.' Levitt stated that creativity might be a source of new ideas, but it is not ideal for good business outcomes. There is no short supply of new ideas.
Creativity is having a new idea, while innovation is the realisation of an idea in a specific outcome. It is innovation that really matters. Creative people tend to be irresponsible and detached from the processes of achieving results.
In the early 20th century, original work entered the world of commerce. Chemical, pharmaceutical and electrical companies hired large numbers of academically trained scientists, believing that innovation was vital to commercial success and that science belonged in commercial organisations.
Companies such as General Electric and Eastman Kodak didn't think creative and productive work had anything to do with hiring awkward geniuses but with finding the organisational forms that allowed ordinary people to achieve extraordinary things.
The rise of creativity has continued since the Cold War. Many expert practices have been incorporated into the everyday life of organisations committed to producing useful novelty.
The specific language of creativity has become normalized just as new and useful making has become normalized. Producing new and useful things is not less important than it once was, but creativity has become so invested with value that the meaning and practices of real creativity are at risk of being lost.
By its nature, creativity is individual, eccentric, and antagonistic to attempts to plan to organise it. An effort to manage creative people might result in only getting the appearance of creativity.
The categories of being creative, or a creative person, transitioned over time from the sacred power to a secular ability. From the 1950s onward, creativity has been established as something desirable and essential, a value that was the source of many other values.
In 1950, a leading psychologist lamented that only a small proportion of professional literature was concerned with creativity.
Within a decade, a 'creativity movement' developed. Seminars on 'creative engineering' were held, asking what creativity is, why it's important, what factors influence it, how it should be developed. There was never a consensus about whether particular definitions were right, but sentiment settled around a substantive link between creativity and the idea of divergent thinking. People were thought to be creative if they could branch out and imagine a range of possible solutions.
MORE LIKE THIS
Ready for the next level?
Read Like a Pro
Explore the World’s
Take Your Ideas
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
2 Million Stashers
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
Read & Learn
Access to 200,000+ ideas
Access to the mobile app
Unlimited idea saving & library
Unlimited listening to ideas
Downloading & offline access
Claim Your Limited Offer
Get Deepstash Pro
75% OFF | 1-Year Pro Subscription