Innovation and Creativity - Deepstash

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Myths About Creativity You Should Never Believe

Innovation and Creativity

Innovation and Creativity

Creativity is about formulating new original ideas, while innovation is about how those ideas are being incorporated to produce and introduce new, useful, and feasible products, services, processes, or business models by an organization.

Those two are related where the output depends on the input since "innovation is the implementation of creative ideas."

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The Eureka Myth
The Eureka Myth

There is a big misconception that ideas generate like a flash.

Researches show that such insights are actually the culminating result of prior hard work on a problem. Itt&#...

The Breed Myth

A lot of people think that creative ability is a trait inherent in one’s heritage or genes. In fact, there is no such thing as a creative breed.

Creative minds are not born, they are made. People who have confidence in themselves and work the hardest on a problem are the ones most likely to come up with a creative solution.

The Originality Myth

There's a long-standing myth about intellectual property - the idea that a creative idea is proprietary to the person who thought of it.

But history and empirical research revealed that new ideas are actually combinations of older ideas and that sharing those helps generate more innovation.

The right side of the brain
The right side of the brain

Creativity isn’t the preserve of one side of the brain, and it isn’t a talent confined to people with a special kind of brain. If you’re human and you’ve got a brain, you’re capabl...

The “Eureka!” moment

This myth encourages the belief that creativity is a passive process. It suggests you have to wait and hope that you’ll make a breakthrough.

That Eureka moment is actually the last step in a long, involved process and not the only step. For this to happen, your unconscious mind needs material to work with. You have to put in the hard work of studying and mastering your field and exposing yourself to different perspectives.

The lone, eccentric geniuses

In reality, creativity is a team sport.

The lone genius myth is a stereotype and it’s unhelpful because it suggests the route to innovation is to cut oneself off from colleagues and collaboration. You need a modest amount of intelligence to be creative, but extremely high IQ is neither sufficient nor necessary for being an innovator.

Constraints vs Obstacles

Constraints are viewed as obstacles. The common wisdom regarding obstacles suggests that we have to remove all constraints.

We tend to believe that by getting rid of all rules and regulations...

Embracing Constraints

New research suggests that managers can innovate better by embracing and working with constraints, instead of viewing them as a hindrance to innovation.

The Mind Needs A Challenge

When there are no challenges in the creative process, complacency comes in, and people tend to go for the most intuitive and easy ideas rather than investing in the development of better but difficult to implement ideas.