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The 9 Biggest Myths About Creativity You Should Never Believe

Innovation and Creativity

Creativity is about formulating new original ideas, while innovation is about how those ideas are being incorporated to produce and introduce new, useful, and feasible products, services, processes, or business models by an organization.

Those two are related where the output depends on the input since "Innovation is the implementation of creative ideas."

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The 9 Biggest Myths About Creativity You Should Never Believe

The 9 Biggest Myths About Creativity You Should Never Believe

https://www.inc.com/yoram-solomon/9-biggest-myths-about-creativity-you-should-never-believe.html

inc.com

9

Key Ideas

Innovation and Creativity

Creativity is about formulating new original ideas, while innovation is about how those ideas are being incorporated to produce and introduce new, useful, and feasible products, services, processes, or business models by an organization.

Those two are related where the output depends on the input since "Innovation is the implementation of creative ideas."

Innovation in Entrepreneurship and Startups

Innovation can be achieved by mature, large companies, not only by startups.

While most innovation comes from startup companies, some of the top innovative companies are mature and large. (Apple was founded in 1976 and generates $228 billion. Google: 1998, $78 billion, Microsoft: 1975, $87 billion.) The myth acts as a self-fulfilling prophecy and deters large companies from attempting to innovate like startups.

Being born creative

Creativity can be learned and exercised.

It can be affected by your practices, how you expose yourself to old ideas, procrastinate to let them incubate, trigger the combination of those ideas into new ones, and relax to let it happen. Great ideas might feel accidental, but they are not. 

Increasing innovation organically

Just as individuals can increase their creativity levels, so can companies:

  • Hire more creative people: people who have invested efforts in becoming more creative. 
  • Create a climate that motivates those individuals (and teams) to be more creative. 
  • Institute an effective mechanism of self-selection of creative ideas to implement them.

Driving innovation

Driving innovation is not effective. You cannot mandate it. You cannot force employees to be creative, but you can let them know that trying things and failing is acceptable, as long as they learn from this process. You can promote the behaviors that increase creativity, and discourage and eliminate the behaviors that discourage it. 

Time and space for creativity

You cannot control where and when ideas will happen. You can only create an environment in which employees and teams will become more creative, and processes for the organization to implement the best ideas. But this environment needs to exist seven days a week, 24 hours a day, and in every office and meeting room.

Financial incentives and creativity

Not only do financial incentives fail to increase creativity, but experiments also show that they actually reduce it. Financial incentives have been proven to increase productivity in simple and repetitive tasks. They fall under the category of extrinsic motivation. However, complex tasks, especially the creation of new ideas, are motivated intrinsically, within the task itself.

Resources and funding for innovation

There is no evidence that the amount of money invested in innovation yields better creativity. In fact, it is better to innovate with limited resources because you are being effective and efficient at the same time. You are able to utilize what's available and turn it into great ideas.

Innovation initiatives in organizations

Innovation initiatives don't need to be implemented throughout the entire organization. 

Autonomy and freedom from processes and bureaucracy belong in some areas of the company, but not all of them. Your creative teams, those responsible for developing new ideas, need to be free of bureaucracy and regulations that do not apply to them.

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The lone, eccentric geniuses

The truth is that creativity is a team sport.

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Intrapreneurship

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Instate a "no idea is a bad idea" policy, gather the support your employees need to try out their ideas and let them pitch decision-makers at your company.

McKnight’s 15-percent-time rule

This allows employees to spend 15 % of their paid work time daydreaming, doodling or experimenting with ideas that don’t necessarily have to do with their work at the company.

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