Books as a marketing platform

TED talks are watched by more than two million times every day. They have become the standard in public speaking and presentation skills.

So probably your next public speech will be compared to a TED talk. But having to raise your game to the TED-style is not a bad thin...

• Read 2–3 book summaries (Google search). Most books have several summaries containing the best information in the book (the 20 percent of ideas that create 80 percent of value).
• Listen to an author interview (podcast, Google). Interviews are engaging, and give you the a...

Choose someone you trust and also that understands how to give a TED Talk, and rehearse with them.

You love your material and you want to include all of it, but if you want to master how to give a TED Talk successfully, you need someone you trust to help you murder your darlings.