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Online life makes us into a new kind of reader: Our attention fractures. Online reading is about clicks, and comments, and points.
The opposite of the traditional reading experience, with lineal structure, that demands our full attention.
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Not every emotion can be reduced to an emoji, and not every thought can be conveyed via tweet.
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We have become cynical readers – we read in the disjointed, goal-oriented way that online life encourages & we stop exercising our attention.
We read just as much if not more. We live in a text-gorged society in which the most fleeting thought is a thumb-dash away from posterity. It's how we read that changed.
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A book is really just a reverse-engineered TED Talk. It's a platform that lets you do a speaking tour.
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We like reading about self-help but are skeptical at the same time. Any attempt to articulate a theory against self-help ends up sounding like self-help itself.
Some self-help is terr...
The purpose of self-help is to acquire wisdom. Self-help books are filled with wisdom.
It embarrasses us because it's full of easy truisms. We like it because it makes sense. It's trivial to read but nearly impossible to put into practice. That is why we feel so inspired when reading about it.
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Corporations have a language that they use while talking in meetings or communicating in email. It’s called Corporate Jargon.
Corporate jargon is a forced and complicated way to exp...
Corporate speak may not mean anything of value to anyone in a meeting, but like the Emperor's New Clothes, no one wants to point out the inefficiency and mind-numbing nature of the constant use of the jargon. Everyone pretends that they are on the same page as everyone else.