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Pumpkin Spice Craze: The Bandwagon Effect
A persuasive factor highlighted in this craze is the Bandwagon Effect, where the popularity and social craze of a particular product (similar to the tulip craze) causes a frenzy among everyone to ‘get with it’ and appear hip and cool.
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The Annual Pumpkin Spice Craze
Every Fall, there are ‘limited edition’ offerings of Pumpkin Spice pies, lattes and even Kit Kats.
The ingredients of Pumpkin Spice are usually nutmeg, cinnamon, cloves, ginger and other spices. These spices have certain chemicals that have sedative and relaxing effects if taken in small d...
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Pumpkin Spice Craze: Psychological Reasons
The seasonal treat of Pumpkin Pie is associated with the holidays, celebrations, family gatherings and positive memories.
Big corporations exploit a persuasion tactic called the principle of scarcity, when the ‘limited time’ offering becomes a compelling f...
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Other curated ideas on this topic:
The bandwagon effect
It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same.
For example, the bandwagon effect might cause someone to adopt a certain political ideology, simply because influential people in their social ci...
Take advantage of the bandwagon effect
For example, you could choose to openly display social proof or bandwagon cues, in order to signal to other people that there is support for whatever it is you are promoting.
Video-sharing sites demonstrate the benefits of displaying these cues, since people often use popularity cue...
The hipster effect
The hipster effect is when people who oppose mainstream culture find out that their unique choices are similar to millions of other people. In an attempt to be different, they all end up looking the same.
Similar effects show up among investors and in other areas of the social scien...
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