Pumpkin Spice Craze: The Bandwagon Effect - Deepstash

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The Psychology of the Pumpkin Spice Craze

Pumpkin Spice Craze: The Bandwagon Effect

A persuasive factor highlighted in this craze is the Bandwagon Effect, where the popularity and social craze of a particular product (similar to the tulip craze) causes a frenzy among everyone to ‘get with it’ and appear hip and cool.

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