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Pumpkin Spice Craze: The Bandwagon Effect
A persuasive factor highlighted in this craze is the Bandwagon Effect, where the popularity and social craze of a particular product (similar to the tulip craze) causes a frenzy among everyone to ‘get with it’ and appear hip and cool.
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MORE IDEAS FROM THE SAME ARTICLE
The seasonal treat of Pumpkin Pie is associated with the holidays, celebrations, family gatherings and positive memories.
Every Fall, there are ‘limited edition’ offerings of Pumpkin Spice pies, lattes and even Kit Kats.
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