Pumpkin Spice Craze: The Bandwagon Effect - Deepstash





The Psychology of the Pumpkin Spice Craze

Pumpkin Spice Craze: The Bandwagon Effect

A persuasive factor highlighted in this craze is the Bandwagon Effect, where the popularity and social craze of a particular product (similar to the tulip craze) causes a frenzy among everyone to ‘get with it’ and appear hip and cool.





Make Every Day Thanksgiving
Make Every Day Thanksgiving

There are many reasons why Thanksgiving itself can help maintain and improve our friendships, relationships, and good health.

Most people with a significant other give thanks for their part...

Expressing and receiving gratitude

Expressing gratitude can make you a better person. According to research, gratitude has a dampening effect on certain morally questionable behaviours. Gratitude also evokes a cooperative response.

When someone is receiving gratitude , the need to be competent and the need to feel connected are fulfilled. If someone helps you, be sure to express your appreciation - it will make your helper feel capable and valued, and will increase the odds that they will help more people.

Principles of persuasion
  1. Reciprocation: People will be nice if you are.
  2. Consistency: It’s easier to get people to comply with requests they see as consistent with what they’ve already said.
How Excitement Works
How Excitement Works

Excitement is temporary

It could go on for only so long due to a condition of stability in the body.

Excitement is mental, but it...

Great Marketing Excites Your Audience

Strong Emotion. Create shareable, viral content that is relatable to the the audience.

Progress. Reward people who always patronize your service or product to make them always go back to you.

Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.

Price. Establish a low price or make it look like it is. Have promos or discounts.

Limited Products. There is always a demand for seasonal or limited products.