Pumpkin Spice Craze: The Bandwagon Effect

A persuasive factor highlighted in this craze is the Bandwagon Effect, where the popularity and social craze of a particular product (similar to the tulip craze) causes a frenzy among everyone to ‘get with it’ and appear hip and cool.

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The Psychology of Giving Thanks

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Key Ideas

Make Every Day Thanksgiving

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There are many reasons why Thanksgiving itself can help maintain and improve our friendships, relationships, and good health.

Most people with a significant other give thanks for their part...

Expressing and receiving gratitude

Expressing gratitude can make you a better person. According to research, gratitude has a dampening effect on certain morally questionable behaviours. Gratitude also evokes a cooperative response.

When someone is receiving gratitude , the need to be competent and the need to feel connected are fulfilled. If someone helps you, be sure to express your appreciation - it will make your helper feel capable and valued, and will increase the odds that they will help more people.

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The Psychology of Persuasion

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I get a lot of emails from people asking me about the psychology of persuasion. Learning about the ways people (honestly and dishonestly) influence you is one of the best things to learn early in life. But it's never too late. The go to book on the psychology of persuasion is Robert Cialdini's Influence.

Key Idea

Principles of persuasion

Reciprocation: People will be nice if you are.
Consistency: It’s easier to get people to comply with requests they see as consistent with what they’ve already said.

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The Psychology of Excitement: How to Better Engage Your Audience

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Understanding psychology is a crucial part of being a successful marketer. What I've discovered is that the most powerful advances in content marketing don't come from "hacks," "tricks," or "techniques," but from science-backed psychology. One of the most powerful and interesting areas of psychology deals with excitement.

Key Ideas

How Excitement Works

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Excitement is temporary

It could go on for only so long due to a condition of stability in the body.

Excitement is mental, but it...

Great Marketing Excites Your Audience

Strong Emotion. Create shareable, viral content that is relatable to the the audience.

Progress. Reward people who always patronize your service or product to make them always go back to you.

Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.

Price. Establish a low price or make it look like it is. Have promos or discounts.

Limited Products. There is always a demand for seasonal or limited products.