Pumpkin Spice Craze: The Bandwagon Effect

It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same.

For example, the bandwagon effect might cause someone to adopt a certain political ideology, simply because influential people in their social ci...

For example, you could choose to openly display social proof or bandwagon cues, in order to signal to other people that there is support for whatever it is you are promoting. 

Video-sharing sites demonstrate the benefits of displaying these cues, since people often use popularity cue...

The hipster effect is when people who oppose mainstream culture find out that their unique choices are similar to millions of other people. In an attempt to be different, they all end up looking the same.

Similar effects show up among investors and in other areas of the social scien...