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It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same.
For example, the bandwagon effect might cause someone to adopt a certain political ideology, simply because influential people in their social circle have adopted the same ideology.
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It serves as a mental shortcut that people instinctively use in order to make a decision quickly.
Specifically, bandwagon cues, which are signs that other people believe something or are doing something, can trigger the thought that “if other people like this, then I should too...
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For example, you could choose to openly display social proof or bandwagon cues, in order to signal to other people that there is support for whatever it is you are promoting.
Video-sharing sites demonstrate the benefits of displaying these cues, since people often use popularity cue...
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The halo effect is a cognitive bias. It causes people to assume something because of their impression of other aspects of it. For example, people think someone will have an interesting personality simply because they find the person attractive.
We can find the hal...
A persuasive factor highlighted in this craze is the Bandwagon Effect, where the popularity and social craze of a particular product (similar to the tulip craze) causes a frenzy among everyone to ‘get with it’ and appear hip and cool.
A cognitive bias that causes people to mistakenly believe that one party’s gains are directly balanced by other parties’ losses.
This bias encourages belief in an antagonistic nature of social relationships
For example, the zero-sum bias can cause people to think tha...
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