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It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same.
For example, the bandwagon effect might cause someone to adopt a certain political ideology, simply because influential people in their social circle have adopted the same ideology.
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For example, you could choose to openly display social proof or bandwagon cues, in order to signal to other people that there is support for whatever it is you are promoting.
It serves as a mental shortcut that people instinctively use in order to make a decision quickly.
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