Ideas from books, articles & podcasts.
The hipster effect is when people who oppose mainstream culture find out that their unique choices are similar to millions of other people. In an attempt to be different, they all end up looking the same.
Similar effects show up among investors and in other areas of the social sciences.
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When there are equal proportions of hipsters and conformists, the entire population tends to switch randomly between different trends.
People do not react instantly when something highly fashionable becomes available. The information spreads slowly through online platforms, word of mouth, and so on.
Aside from the choice of clothing, there may be important implications in understanding the synchronization of nerve cells, investment strategies in finance, or emergent dynamics in social science.
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