The hipster effect is when people who oppose mainstream culture find out that their unique choices are similar to millions of other people. In an attempt to be different, they all end up looking the same.
Similar effects show up among investors and in other areas of the social sciences.
The bandwagon effect is a cognitive bias that causes people to do things simply because they believe that others are doing the same. This form of thinking can affect various types of decisions that people make, including how they dress, which political candidate they vote for, and what ideologies they adopt.
Many people cheat on taxes-no mystery there. But many people don't, even if they wouldn't be caught-now, that's weird. Or is it? Psychologists are deeply perplexed by human moral behavior, because it often doesn't seem to make any logical sense. You might think that we should just be grateful for it.
You're probably not as effective at making decisions as you could be. This article explores Chip and Dan Heaths' new book, Decisive. It's going to help us make better decisions both as individuals and in groups. But before we get to that, you should think about a tough decision you're grappling with right now.