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The hipster effect
The hipster effect is when people who oppose mainstream culture find out that their unique choices are similar to millions of other people. In an attempt to be different, they all end up looking the same.
Similar effects show up among investors and in other areas of the social sciences.
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Synchronization
When there are equal proportions of hipsters and conformists, the entire population tends to switch randomly between different trends.
For example, if the majority of individuals shave their beards, then most hipsters will want to grow a beard. If this trend becomes the norm, hipsters ...
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Delayed reaction
People do not react instantly when something highly fashionable becomes available. The information spreads slowly through online platforms, word of mouth, and so on.
In general, the population of hipsters first act randomly, then go through a phase transition into a synchronized state.
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The important role of hipsters
Aside from the choice of clothing, there may be important implications in understanding the synchronization of nerve cells, investment strategies in finance, or emergent dynamics in social science.
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Related collections
Other curated ideas on this topic:
The bandwagon effect
It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same.
For example, the bandwagon effect might cause someone to adopt a certain political ideology, simply because influential people in their social ci...
Research On The Health Halo Effect
- This effect often leads to consumers confusing “low fat” with “low calorie”, which results in the overconsumption of the former.
- When choosing between similar products with different names, consumers prefer products with healthier-sounding names.
- If you are eating at a restau...
Pick your battles
Getting along with difficult people is not the same as justifying or turning a blind eye to what is unacceptable, such as bullying or discrimination. But if they’re simply rubbing you up the wrong way, offering viewpoints that are different to your own, or holding fast to an issu...
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