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Navigating and enjoying the thrill of horror and scare experiences
Historical knowledge of Halloween and its origins
Understanding and appreciating Halloween traditions worldwide
Rewards and dopamine
Our brains compute 3 things about reward: how much will we get, how soon will we get it, and how certain are we that we will in fact get it.
And it’s when the probability of a reward hovers at around 50% that dopamine flow is maximal. When the probability of getting it is as high as the probability of not getting it — the point of maximum uncertainty. That’s what turns us on the most.
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Why video games are so addictive
Games are enticing because you might win but you might not. And video games do it so efficiently, because they ride the tide of computer technology. The balance between winning and losing is continuously adjusted, according to how well you’re doing, as measured in hits and misses, gains an...
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Dopamine and rewards
Dopamine and expectations
Unmet expectations, no matter how small or unimportant, are enough to put us off. Brain research on expectations shows that dopamine cells in the brain fire off in anticipation of primary rewards. When a cue from the environment indicates that you will get a reward, dopamine releases in r...
Increasing Dopamine
The hormone dopamine is related to motivation and reward. It's why you feel good to reach a goal or lack interest when you have low dopamine.
How to boost it: While unhealthy habits like drinking, caffeine, eating sugar or consuming certain recrea...
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