Effects Of Media Multitasking

Some of the effects of media multitasking include reduced attention spans, lapses in attention, and forgetfulness of information due to reduced brain-signal patterns.

The lower sustained attention can also result in people having memory recall issues in the long run, as the everyday behaviour evolves into a steady pattern.

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A Daily Deluge Of Junk Information

The way many of us, especially young adults, consume digital media, often by multitasking, can impair attention, according to new studies.

Media multitasking, which is engaging in the TV program while texting or using social media, is a common activity among the younger population.

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Recent studies suggest we employ the same neurophysiological mechanisms while dreaming that we use to construct and recall memories while we are awake.

Studies also found that vivid, bizarre and emotionally intense dreams are linked to parts of the amygdala and hippocampus. The amygdala plays a key role in processing and memory of emotional reactions. The hippocampus is implicated in important memory functions, such as the consolidation of information from short-term to long-term memory.

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How we interpret gaze
  • We give gaze physical properties.
  • We create implicit mental programmes in which the visual attention of others is understood as a forceful beam emitted from the viewer’s eye and directed at the object of interest.
  • These mental programmes allow us to use cognitive shortcuts in order to process peoples’ visual attention quickly and efficiently.
Social ambiguity

Social life can be full of uncertainty. Friends don't always smile back at you. Strangers sometimes look upset. The question is how you interpret these situations. Do you take everything personally or do you think there are reasons they behave that way that has nothing to do with you?

While most people tend to overcome socially ambiguity with ease, knowing it is unavoidable, other people tend to see themselves as perpetual victims. They believe that one's life is entirely under the control of forces outside one's self.

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