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The way many of us, especially young adults, consume digital media, often by multitasking, can impair attention, according to new studies.

Media multitasking, which is engaging in the TV program while texting or using social media, is a common activity among the younger population.

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Some of the effects of media multitasking include reduced attention spans, lapses in attention, and forgetfulness of information due to reduced brain-signal patterns.

The lower sustained attention can also result in people having memory recall issues in the long run, as the everyday behaviour evolves into a steady pattern.

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