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Basic emotions like anger, surprise, disgust, joy, fear and sadness are thought to be universal, and a naturally-occuring reflexive response to a given situation, event or circumstance.
New studies show that human emotions are far more nuanced, and just like primary colors produce thousands more, our emotions are subjective, diverse and as many as all the possible human experiences.
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Emotions help us stay on our path, and also maintain our social bonds. They serve as social signals to others, as the basic emotions are visible on our faces, at least for the majority of us.
Emotions also act as gatekeepers (guilt and shame, for example) that signal us re...
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Emotions are a basic response to change, both internal and external, sometimes simultaneously. While our mood lasts for hours or even days, emotions are fleeting, like waves.
Emotions are a spontaneous, motivating agent of change, making us act in our most natural,...
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In the 1960s, researchers started to study facial expressions that matched six basic emotions: happiness, sadness, anger, surprise, fear, and disgust.
Some researchers now say there are fewer than six basic emotions, and others say there are more (up to 21). But the idea remains that
When you're building out your solution and setting up your marketing, think about what emotional values your customers are chasing. Then make them feel it.
The eight basic emotions paired in opposites are: Joy — Sadness, Anger — Fear, Trust — Distrust, Surprise — Anticipation.
An emotion is an objective state that exhibits itself in many ways like behavior, facial expression, heart rate, blood pressure, and stress-hormone levels. Broadly speaking, we know that there are a limited number of discrete human emotions, mainly joy, anger, sadness, fear, love, ha...
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