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There are six basic emotions
In the 1960s, researchers started to study facial expressions that matched six basic emotions: happiness, sadness, anger, surprise, fear, and disgust.
Some researchers now say there are fewer than six basic emotions, and others say there are more (up to 21). But the idea remains that emotions are biologically universal to all humans, and displayed through facial expressions.
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Naming emotions from photos
A 1980 study found that when people were shown photographs with posed pictures, people were 80 percent likely to label the expressions correctly. However, when they were shown photos of spontaneous emotions, the rate of recognition went down to 26 percent.
Psychologist Paul Ekman claims th...
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Emtion: The concept
- In the 1950s, psychologists were focused on behaviourism while mostly ignoring emotions.
- The word "emotion" did not exist in the English language until the early 17th century.
- For centuries, the mental state to which "emotions" now refer were called either passions or af...
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The natural-kind view of emotion
When asked to explain in words what emotion is, we may come up with ideas that feel right, such as "sensitivity to events," or "your mind's reaction to experience," but fundamentally, emotions are intangible and the definitions offered are not good enough for science.
Words like "joy" and...
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Measuring emotions
Critics state that facial expressions are not the measurement of emotions. Measuring what someone actually feels is difficult to do with anything other than self-report. However, even this methodology is inefficient since the memory for emotional experience is highly unreliable.
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Emotions: A Primer
Basic emotions like anger, surprise, disgust, joy, fear and sadness are thought to be universal, and a naturally-occuring reflexive response to a given situation, event or circumstance.
New studies show that human emotions are far more nuanced, and just like primary colors produce thousand...
Basic emotions
When you're building out your solution and setting up your marketing, think about what emotional values your customers are chasing. Then make them feel it.
The eight basic emotions paired in opposites are: Joy — Sadness, Anger — Fear, Trust — Distrust, Surprise — Anticipation.
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