There are six basic emotions - Deepstash
There are six basic emotions

There are six basic emotions

In the 1960s, researchers started to study facial expressions that matched six basic emotions: happiness, sadness, anger, surprise, fear, and disgust.

Some researchers now say there are fewer than six basic emotions, and others say there are more (up to 21). But the idea remains that emotions are biologically universal to all humans, and displayed through facial expressions.

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When you're building out your solution and setting up your marketing, think about what emotional values your customers are chasing. Then make them feel it.

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