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The Audience-Tuning Effect
Storytellers form a different memory of a story they are reciting, due to mutation in how differently it is told to audiences each time, and how much of an artistic licence is used to change certain details of the story.
Over time the changed or mutated story seems like the original one in the storyteller's mind, something known as the Audience-Tuning Effect.
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Memories Are Malleable
Social experiments show that people in general are stubborn about the accuracy of their memories, which may have mutated or even changed beyond recognition.
So many tiny, false details have been added to the original memory over time, that one theory says that the mere act of recalling...
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306 reads
Memory: The Hard Disk Of The Mind
Our memory is perceived by us as a database in our heads that can never go wrong.
New evidence paints a different picture, and our memory may not be as consistent or even as true as believed.
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522 reads
The Game 'Chinese Whispers'
In the game Chinese Whispers, where a certain message is passed on from person to person, it is almost always proved that the final message is completely different from the original.
The same ‘chain’ effect is happening in our memories, where certain tiny details may not be what were t...
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407 reads
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Memories Are Malleable
Social experiments show that people in general are stubborn about the accuracy of their memories, which may have mutated or even changed beyond recognition.
So many tiny, false details have been added to the original memory over time, that one theory says that the mere act of recalling...
The Art of Telling Stories
Today, brand perceptions and relationships are increasingly difficult to maintain, due to constraints of limited budgets, a whole lot of options, and audiences who are distracted, disinterested and skeptical. Reciting endless facts and figures cannot hold the audience interest or ensure any...
The Cheerleader Effect
A profile picture with friends seems to convey that we are social and well-liked. Group shots also seem to be appealing to others due to another factor known as the Cheerleader Effect.
Our profile pictures on social media are mostly selfies, headshots or pics of o...
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