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These comparisons often use less energy than absolute measurements. For e.g, it’s easier to remember which of your cousins is the tallest than exactly how tall each cousin is. Human brains have likely evolved to use relative comparisons in many situations because they often provide enough information to safely navigate our environments, with very little effort.
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... or moving the goalposts, it happens when problems never seem to go away because people keep changing how they define them.
This can be a frustrating experience, because you don't really know if you’re making progress solving a problem, when you keep redefining what it means to so...
"Try not to be a man of success, but a man of value." - Albert Einstein
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