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It refers to a scientifically researched phenomenon in which certain claims, such as “low fat” or “made with organic ingredients” can lead us to assume a food is healthier or lower in calories.
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From a macronutrient perspective, organic junk foods are often identical to their conventional counterparts.
They tend to be equally high in sugar and low in protein and fiber, which makes food less satiating and more likely to cause health problems long term.
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Many organic brands tend to cater to a health-conscious crowd, meaning they’ll often use less processing or healthier ingredients to appeal to their consumers. But the organic label alone does not guarantee this.
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In general, a lengthy list of ingredients means a food’s been highly processed, especially if it contains refined sweeteners or additives like soy lecithin, glycerin or guar gum.
Manufacturers can use synthetic fibers or other nutrients to boost their nutrition label, the ingredient ...
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It occurs when food that has some healthy qualities is seen as being virtuous in all respects.
For example, many people think that organic foods are healthier because they're lower in calories and higher in fibre than their conventionally grown counterparts. But the te...
Happens when we overestimate the healthfulness of an item based on a single claim, such as being low in calories or low in fat.
This halo effect makes us more comfortable to eat more than we otherwise would if a product is promoted as low in fat or calories.
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