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The “health halo” effect
It occurs when food that has some healthy qualities is seen as being virtuous in all respects.
For example, many people think that organic foods are healthier because they're lower in calories and higher in fibre than their conventionally grown counterparts. But the term "organic" refers to agriculture practices and has nothing to do with health or nutrition.
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Food-related behaviors, influenced by the health halo effect
Many people fall victim to a health aura of some foods:
- Fitness branding may make dieters eat more and exercise less. In one study, people trying to lose weight consumed more trail mix when the package labeled it as a "fitness" snack. The participants also exercised ...
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The “health halo” effect
It refers to a scientifically researched phenomenon in which certain claims, such as “low fat” or “made with organic ingredients” can lead us to assume a food is healthier or lower in calories.
The ‘Health Halo’ Effect
A ‘health halo’ occurs when a single health buzzword or claim causes a consumer to have other unsubstantiated positive impressions of the product.
Health halos in food advertising take the form of short messages on food packaging about the health benefits of an item.
Research On The Health Halo Effect
- This effect often leads to consumers confusing “low fat” with “low calorie”, which results in the overconsumption of the former.
- When choosing between similar products with different names, consumers prefer products with healthier-sounding names.
- If you are eating at a restau...
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