Victims and savers both get kind of an emotional high off one another.

• For the victim, the hardest thing to do in the world is to hold themselves accountable for their feelings and their life.
• For the saver, the hardest thing to do in the world is to stop fixing o...

• Empty out the cabinets and drawers.
• Separate beauty tools (hairdryer, styling iron, savers, etc.) from beauty supplies (make-up, lotion, aftershave, etc.).
• Eliminate duplicates, throw out anything that’s broken or old, and get rid of items you no longer use. 
• Wash you...

... is a somewhat overlooked discipline that occupies the space between psychology and behavioral economics. Advertisers and marketers trying to tempt us to spend money are well aware of it.

If we understand how the financial environment affects us, we can better control our cash