STEVEN SINOFSKY

Consider writing down two things that must get completed in order for that day to be productive. The reason there are two things is that perhaps the first task takes a shorter time than expected or it has a prerequisite, so it can't be completed. The second task is there ...

• Whatever your medium of publication, the first five seconds make or break the interest of the reader.
• Good ideas are easy to write, and if the idea isn’t a good one, there is a likelihood of a writer’s block.
• Two decades ago, reading a complete book was easier as there wer...

A common mistake is made by those who try to use all the characters available. It’s obvious that you cannot express your every achievement or personality trait in 160 characters, and you shouldn’t. 

Consider that people tend to scan through the first lines and pick out the ...