Behavioural Economics - Deepstash
Behavioural Economics

Behavioural Economics

The economic theory of expected utility maximization says that people will act out of rational self-interest. But psychologist Daniel Kahneman showed that it is incorrect.

  • Common cognitive biases cause people to use faulty reasoning to make irrational decisions, such as the anchoring effect, the planning fallacy, and the illusion of control.
  • People make decisions by using irrational guidelines such as perceived fairness and loss aversion, which are based on feelings, attitudes, and memories.
  • People tend to use general rules, such as representativeness, to make judgments in contradiction to the laws of probability.

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"I always say, 'People first, then money, then things.'" ~ Suze Orman

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