The myth of the creative moment

The idea that creativity happens due to a moment of inspiration is false. Inspiration happens when you put in the time to be creative.

• Mozart and Beethoven each composed over 600 pieces of music. Their contemporaries composed less than 100.
• Picasso created more than 50,000 pieces of art. Most other professional artists produce a few hundred.
• Nobel prize winners produce nearly twice as much work compared to their colleagues.
• People like Beethoven or Picasso slogged away at their craft for decades to end up with a handful of brilliant pieces.