The myth of the creative moment

Buy low, sell high. Look for opportunities that are more valuable than most people believe they are, refurbish it and change it into something of a higher value that people can enjoy and value.

Personal computers were seen as impractical and pricey until Bill Gates c...

An ordinary life allows creative people to put food on the table and hone their crafts at the same time.

• Ernest Hemingway, one of the most famous American authors in the past century, had a day job during most of his literary career.
• Salman Rushdie was a copywri...

Creativity isn't an invention; it's reinvention.

• The process of creativity starts with immersing yourself in the domain you're interested in. You first have to get good enough to at least emulate it. Then try and better it. 
• Find people who you...

Boredom itself allows creativity to flow. However, modern society with all its gadgets has gotten really good at distracting us from this boredom.

In the right environment, boredom fuels creative people. Instead of staring at your phone, stare at the blank page. Inste...

Combining novelty and value requires a lot of trial and error. It requires feedback. It requires understanding your audience and their values. It requires shaping and perfecting your craft over many years. For every great idea, there are hundreds of failed ideas.

And that ...

Creativity is often thought of as creating something unique. But, most of what we experience as "new" is simply old stuff presented in fresh or unexpected ways.

Creative work also adds some kind of value to the world. If something is novel but doesn't add ...