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It triggers some degree of surprise or excitement within us and gives us a new way of seeing things that we could not see before.
However, history and science teach us that the process of creativity is actually completely boring. And that is great news for us.
Creativity is often thought of as creating something unique. But, most of what we experience as "new" is simply old stuff presented in fresh or unexpected ways.
Creative work also adds some kind of value to the world. If something is novel but doesn't add value, we won't consider it. If it adds value but isn't new, we consider it to be a rip-off.
Combining novelty and value requires a lot of trial and error. It requires feedback. It requires understanding your audience and their values. It requires shaping and perfecting your craft over many years. For every great idea, there are hundreds of failed ideas.
And that is why creativity can get boring. It appears that creativity is really a skill you can practice and get better at.
The idea that creativity happens due to a moment of inspiration is false. Inspiration happens when you put in the time to be creative.
An ordinary life allows creative people to put food on the table and hone their crafts at the same time.
Boredom itself allows creativity to flow. However, modern society with all its gadgets has gotten really good at distracting us from this boredom.
In the right environment, boredom fuels creative people. Instead of staring at your phone, stare at the blank page. Instead of sitting in front of the TV, sit in front of the canvas.
Creativity isn't an invention; it's reinvention.
This foundation provides a well of knowledge and experience that can be remixed to generate new creative work.
Buy low, sell high. Look for opportunities that are more valuable than most people believe they are, refurbish it and change it into something of a higher value that people can enjoy and value.
Personal computers were seen as impractical and pricey until Bill Gates created software that was simple enough for everyone.
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