The Department Store Model: Holiday Shopping in the Early to Mid-20th Century - Deepstash

The Department Store Model: Holiday Shopping in the Early to Mid-20th Century

  • The day after Thanksgiving was a natural time for shoppers to head into town and hit the department store. Most families were still together from the prior day’s feast, and few middle-class folks were required to work.
  • Big-city shopping districts were anchored by department stores. Department stores sold clothing, cosmetics, jewelry, home goods, appliances, and much more.
  • With a single visit to a department store and a few side trips to specialty retailers, you could take care of your entire holiday shopping list in a single day.

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