It's our brain's way of saying: "I'm hungry, what can we do?".
It sees food, and then you eat food, and you feel good, and the brain is flooded with dopamine.
Dopamine is a neurotransmitter generated in the brain whenever something good happens to us, and is usually associated with rewards: "Hey this is awesome, let's do it more often".
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Food cravings occur in the same regions in the brain as memory, pleasure, and reward.
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