Food cravings occur in the same regions in the brain as memory, pleasure, and reward.

• Physical hunger develops over time, and you will desire a variety of different foods. Emotional hunger comes on suddenly and is usually for a specific food that makes you feel good while eating it.
• Emotional eating can turn into a bad habit. Food provides satisfaction. When you experience satisfaction, your brain is flooded with dopamine, which motivates you to keep eating to feel good.