Why we crave food
Food cravings occur in the same regions in the brain as memory, pleasure, and reward.
- Physical hunger develops over time, and you will desire a variety of different foods. Emotional hunger comes on suddenly and is usually for a specific food that makes you feel good while eating it.
- Emotional eating can turn into a bad habit. Food provides satisfaction. When you experience satisfaction, your brain is flooded with dopamine, which motivates you to keep eating to feel good.
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Emotional vs. true hunger
Physical hunger
- It develops slowly over time.
- You desire a variety of food groups.
- You feel the sensation of fullness and take it as a cue to stop eating.
- You have no negative feelings about eating.
Emotional hunger
- It comes ...
Food cravings
They are an intense desire for a specific food. This desire can seem uncontrollable, and the person's hunger may not be satisfied until they get that particular food. We usually feel cravings for junk foods and processed foods high in sugar, salt, and fat.
Describing a food craving
A food craving can be described as an intense and sometimes uncontrollable desire for a specific food. This desire can leave a person unsatisfied until they have tasted that particular food.
New research suggests it may be possible to turn off the pleasure feelings we ...
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