• A pair of jeans first appeared in the late 19th century when a tailor in Nevada, Jacob Davis, engineered trousers that were made sturdier by the use of rivets. Davis soon took the help of Levi Strauss, then a fabric supplier in San Francisco.
• Levi’s patented the trousers, realizing...

• During The WWII era, the pair of jeans, mostly worn by American Western states, started being a symbol of coolness and rebellion, which many movies in the 50’s captured with the help of James Dean and Marlon Brando.
• A subversive counter-culture was created, symbolized by the pair o...

Cowboys, supermodels, farmers, Presidents and housewives have one garment in common: Jeans.

• Jeans were from the beginning affordable, extremely durable, relaxing and looked good when they were new and also when they were torn or worn out. There wasn’t a need to wash them that often, and ironing was optional too. Women loved the way they fitted without the need to be tailored profe...