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How jeans conquered the world

bbc.com

The Garment Loved By All: Jeans

Cowboys, supermodels, farmers, Presidents and housewives have one garment in common: Jeans.

Jeans are comfortable, durable, attractive, cool and easy to own and wear, hence have a wide appeal among all sections of society.

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  • A pair of jeans first appeared in the late 19th century when a tailor in Nevada, Jacob Davis, engineered trousers that were made sturdier by the use of rivets. Davis soon took the help of Levi Strauss, then a fabric supplier in San Francisco.
  • Levi’s patented the trousers, realizing...

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  • During The WWII era, the pair of jeans, mostly worn by American Western states, started being a symbol of coolness and rebellion, which many movies in the 50’s captured with the help of James Dean and Marlon Brando.
  • A subversive counter-culture was created, symbolized by the pair o...

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  • Jeans were from the beginning affordable, extremely durable, relaxing and looked good when they were new and also when they were torn or worn out. There wasn’t a need to wash them that often, and ironing was optional too. Women loved the way they fitted without the need to be tailored profe...

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The appeal for Jeans, apart from the fact they weren’t complicated, was that it was a four-dimensional material. Time changed how it looked, and that became an added attraction.

Traditional, unadorned jeans still looked and felt special, and the eternal appeal of jeans matched with life in...

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