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Our worst day is a chance to show our best qualities, and to stand out.
What we do during the times of turmoil and crisis cannot be faked. It’s when the real ‘us’ is out there in the open, for all to witness. One cannot stall or cook up an excuse when the problem is up close and personal. Our plans, preparations and behaviours show how much we care for our loved ones, and the people who depend on us.
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Just like a chain is only as good as its weakest link, a product or service is only as good as they are when they malfunction or break.
Publilius Syrus
Leaders who are at the helm during pandemics, natural disasters, wars, economic crises are the ones which handled the turbulent waters with their grit and resilience.
From a customer's standpoint, the reputation of a company is made or broken during the time there is a problem or a crisis.
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