Choice and preference - Deepstash
Wellbeing at Work

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Wellbeing at Work

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Choice and preference

Any action that entails a choice also entails a preference, for example, what to read, what to wear. We try to find work we like, entertainment we like, people we like.

Behind every preference is a combination of inputs including reasons, hunches, bodily needs, past experiences, unconscious desires, social pressures, and price point.

93

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We don't know what we like

We don't know what we like

We often don't like what we say we like. We come to enjoy things we thought we hated and we are poor at predicting what we will possibly like.

We can't articulate the reasons we prefer one thing over another. We often decide we like something without cause...

104

783 reads

Taste today is a big business

  • Online marketing strategies have become very sophisticated. The Internet uses a huge amount of data collected from clicks to produce a taste fingerprint for every consumer that uses a Web site or app.
  • Customer reviewing is lay expertise and not t...

82

369 reads

The Internet does not produce reality

With the Internet, we do not see reality. We're seeing what the algorithms want us to see. We spend half our days in the digital mall without borders doing work and errands.

Digitalization promises to absorb existing technologies, from paper and vinyl to maps, newspapers,...

83

363 reads

Aesthetic appreciation is learned

Two factors that influence our taste are social consensus and familiarity. We need time and help to appreciate a work of art.

Art appreciation develops in the same way as other tastes. One person will comment on liking something, and a consensus builds that it is worth l...

88

387 reads

Changing tastes allow for progression

The Internet won't replace everything, and one day something else will replace the Internet. Then we will all be used to it, and we will miss it when it's gone.

If taste were not easily changeable and people only liked what they have always liked, we could never develop a taste for som...

86

302 reads

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