Any action that entails a choice also entails a preference, for example, what to read, what to wear. We try to find work we like, entertainment we like, people we like.
Behind every preference is a combination of inputs including reasons, hunches, bodily needs, past experiences, unconscious desires, social pressures, and price point.
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We often don't like what we say we like. We come to enjoy things we thought we hated and we are poor at predicting what we will possibly like.
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If taste were not easily changeable and people only liked what they have always liked, we could never develop a taste for som...
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