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We often don't like what we say we like. We come to enjoy things we thought we hated and we are poor at predicting what we will possibly like.
We can't articulate the reasons we prefer one thing over another. We often decide we like something without cause or like something that was subtly suggested.
Any action that entails a choice also entails a preference, for example, what to read, what to wear. We try to find work we like, entertainment we like, people we like.
Behind every preference is a combination of inputs including reasons, hunches, bodily needs, past experiences, unconscious desires, social pressures, and price point.
With the Internet, we do not see reality. We're seeing what the algorithms want us to see. We spend half our days in the digital mall without borders doing work and errands.
Digitalization promises to absorb existing technologies, from paper and vinyl to maps, newspapers, cameras, telephones, and lecture halls. With it comes some loss—the three-dimensionality of certain experiences, e.g., acoustic, theatrical, and the palpable such as a book.
The Internet won't replace everything, and one day something else will replace the Internet. Then we will all be used to it, and we will miss it when it's gone.
If taste were not easily changeable and people only liked what they have always liked, we could never develop a taste for something else,
Two factors that influence our taste are social consensus and familiarity. We need time and help to appreciate a work of art.
Art appreciation develops in the same way as other tastes. One person will comment on liking something, and a consensus builds that it is worth liking. Aesthetic appreciation is then supposed to be learned and shared.
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Our choices become influenced by society, and this creates a vicious circle where what is being done by the other person is seen as appropriate to others.
Extensive studies show people replicate parts of behaviour in a social setting while showing their own preference towards some aspects of the decision. Example: While opting to donate in charitable institutions, people would match the amount but choose a charity of their own preference.
Scientists determined that a person who is more sensitive to the bitter taste of caffeine drinks more coffee.
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More research is needed to validate whether there is a causal link between genes and specific taste perceptions.
Scientists are planning to delve further into the relationship between taste perception and health - to evaluate if bitter taste genes have implications on disease risks.
We often feel overwhelmed when we are exposed to a large volume of information. We also rely on secondary knowledge that does not come from any external source.
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The more we understand the chain of events that led to a particular view, the better we are equipped to appreciate it if we are skeptical or take into account other perspectives.