• Online marketing strategies have become very sophisticated. The Internet uses a huge amount of data collected from clicks to produce a taste fingerprint for every consumer that uses a Web site or app.
• Customer reviewing is lay expertise and not...

Any action that entails a choice also entails a preference, for example, what to read, what to wear. We try to find work we like, entertainment we like, people we like.

With the Internet, we do not see reality. We're seeing what the algorithms want us to see. We spend half our days in the digital mall without borders doing work and errands.

The Internet won't replace everything, and one day something else will replace the Internet. Then we will all be used to it, and we will miss it when it's gone.

We often don't like what we say we like. We come to enjoy things we thought we hated and we are poor at predicting what we will possibly like.