“There are only two ways to influence human behavior: you can manipulate it or you can inspire it”
The most important question you can answer is why? Once you understand the mission and the why behind it can you truly believe in it. In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission, the leader must believe in the greater cause.
Conclusion: In order to believe I have to understand the WHY.
“For this reason, they must believe in the cause for which they are fighting. They must believe in the plan they are asked to execute, and most important, they must believe in and trust the leader they are asked to follow.”
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