First, settle on your ultimate message; then you can figure out the best way to illustrate it.
Every storytelling exercise should begin by asking: Who is my audience and what is the message I want to share with them?
Each decision about your story should flow from those questions.
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The idea is part of this collection:
Learn more about communication with this collection
How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
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How to Tell a Great Story
Principles to Remember
Do:
• Consider your audience — choose a framework and details that will best resonate with your listeners.
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