Start with a message - Deepstash
Persuasive storytelling

Learn more about communication with this collection

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

Persuasive storytelling

Discover 49 similar ideas in

It takes just

7 mins to read

Start with a message

First, settle on your ultimate message; then you can figure out the best way to illustrate it.

Every storytelling exercise should begin by asking: Who is my audience and what is the message I want to share with them? 

Each decision about your story should flow from those questions. 

2.32K

7.9K reads

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Use personal experiences

Use personal experiences

The best storytellers look to their own memories and life experiences for ways to illustrate their message.

Think of a moment in which your own failures led to success in your career or a lesson that a parent or mentor imparted.

There may be a tendency not to want ...

2.13K

5.63K reads

Highlight a struggle

Highlight a struggle

Good storytellers understand that a story needs conflict. A story without a challenge simply isn’t very interesting.

Don’t be afraid to suggest the road ahead will be difficult. We actually like to be told it’s going to be hard,” followed by "but if we all pull together an...

2.15K

4.99K reads

Stories create “sticky” memories

Stories create “sticky” memories

...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.

Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds a...

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26.8K reads

Don’t make yourself the hero

You can be a central figure, but the ultimate focus should be on people you know, lessons you’ve learned, or events you’ve witnessed.

The more you celebrate your own decisions, the less likely your audience will connect with you and your message.

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6.27K reads

Keep it simple

Not every story you tell has to be a surprising, edge-of-your-seat epic. Some of the most successful and memorable stories are relatively simple and straightforward. 

Don’t let needless details to detract from your core message. Work from the principle that “less is more.” One of the bigges...

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4.5K reads

Dos and Don'ts in storytelling

Dos and Don'ts in storytelling

Do:

  • Consider your audience: choose a framework and details that will best resonate with your listeners.
  • Identify the moral or message you want to impart.
  • Find inspiration in your life experiences.

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6.25K reads

CURATED FROM

CURATED BY

kinn

Dreamer who loves reading, travelling and meeting new people.

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