Stickiness (DAU/MAU)
DAU/MAU indicates a product’s “stickiness.” For example: a DAU/MAU ratio of 33 percent would mean that the average user of said app views it 10 out of 30 days in a month.
DAU/MAU doesn’t tell the whole story:
- Those who download the SoundCloud mobile are likely to listen to a lot of music compared to web users. For this reason, in social, DAU/MAU levels are often highest around media consumption.
- Engagement in dating apps tends to be skewed around a core of super-users. Not everyone is looking for love, but those who are are highly active on the app.
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CURATED FROM
The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure Them - Andreessen Horowitz
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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