Total Time Spent
Total time spent per user to be a proxy for how much value users are extracting from the respective app’s network.
The attention captured metric is the answer to the age-old question, “Is this worth my time?” Of course, not all time spent in apps is equally valuable, from a business standpoint. Consuming TikTok videos for an hour is a dramatically more monetizable behavior than corresponding with friends on Facebook Messenger all day.
2
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CURATED FROM
The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure Them - Andreessen Horowitz
a16z.com
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