...depending on different social motives:
MORE IDEAS FROM THE ARTICLE
It involves working to get the best deal possible for yourself while also working to ensure that your counterpart is satisfied.
The “win-win” negotiators seem to have the most success.
It doesn’t mean you to split resources right down the middle with a sole focus on being “fair", automatically making a concession just because the other party made one or that you should try to avoid conflict and tension at all cost.
Knowing the other party's needs, wants and desires, getting to know what drives their negotiation, is crucial information in the planning stage.
The more we understand the interests of the other negotiating party, the better we can help them get what they want while taking care of our interests.