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The Fresh Start Effect

The Fresh Start Effect

The fresh start effect is when people are more likely to take action towards a goal after temporal landmarks that characterize new beginnings.

The temporal landmarks cause you to reflect on your life in a big-picture way, which causes you to set goals. It works because it creates a clean slate in your mind.

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The purpose is to highlight the separation of the past from the upcoming new beginning. "The first day of spring" creates a stronger temporal landmark than "the third Thursday in March." Prompting people to consider why a landmark is meaningful prepares them to think that the lan...

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Start over with the "fresh start" effect

Start over with the "fresh start" effect

The fresh start effect is defined as the feeling all individuals know at the beginning or end of an experience, week etc. It says that people are better at tackling their goals when they start on so-called temporal landmarks.

What is less obvious actually is the fact that ...

The Fresh Start Effect

The Fresh Start Effect

When we want to change ourselves anew, we often set a date on when to start changing our behaviors or our habits. This is the concept of having a "fresh start".

The effect of the "fresh start" is that we're able to overlook our past mistakes and imperfections of our daily lives and...

The Fresh Start Effect: Temporal Landmarks

Temporal landmarks are the days that stand out as being more meaningful than other days, mainly due to it producing the feeling of having a "fresh start"

These temporal landmark days make us feel more distant from our past failures.

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