"Today, brand-building is not primarily through one-way communication via advertising. The new way is co-creation, enabling customers to build your brand with you"
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Similar ideas to Ray Li - Co-Founder and CEO - Sene
Old rules of brand awareness:
The brands that succeed today have flipped things around. New rules of brand awareness:
Content marketing is one of the best ways to connect with your target audience, establish your company's authority and brand, and build the kind of trust that lets you lead people down the sales funnel to become converted customers.
One of the most effective ways to organize yo...
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