How to build a community around your product?

Educate your customers on how to use your product and show them all the features it has.

A blog with a lot of content can also serve to create good email campaigns that can increase website visits and bring more sales.

Build your community based on some emotion that your product attracts customers through.

For example, a photographer can build a community of people who love animals and use them to share animal photos, advice on how to photograph animals, etc.

Co-creation is a model that puts companies and their users together with the goal to create an innovation.

This way, you get to have real contact with your customers, asking them directly what they think about your product and how it can be improved or changed.

Building a community should be something you believe in. You should be doing this not for the sales, but for the value, you’ll deliver. Sales will increase if you do things right.

Sharing a message with the people you share the same values with is much easier. What is left for you is to be consistent and follow those values in whatever you do.