Need to know to nice to know

Next, write out a logical heading structure using an ‘inverted pyramid’ approach. Start from the most substantial and important information about the topic, and keep building your arguments and expanding logically throughout the article.

In my case, I started from a definition of SEO writing, explained why it’s important, then proceeded down into a linear set of how-to steps. The section about tips, which you’ll read shortly, is useful but not crucial—a ‘nice to know’ that comes at the bottom of the pyramid.