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Boosting creativity on your team

Boosting creativity on your team

Research is divided on the best way to boost creativity on a team.

  • Studies have found that great ideas come from combining insights from unrelated fields. Based on this thinking, a team can become more creative by encouraging employees to explore new areas or by hiring people who have a variety of experiences.
  • Yet, other studies found that it is the specialists who can better spot emerging opportunities. They suggest that it is better to hire employees with deep expertise in specific areas.

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MORE IDEAS FROM THE SAME ARTICLE

  • Generalists are more able to come up with new ideas and identify opportunities in fields with a slower pace of change, such as oil, gas, and mining.
  • Specialists are better in fields with a faster pace of change, su...

Two types of capabilities can improve creative performance.

  1. The ability to connect ideas across subject areas, especially if the field is relatively stagnant.
  2. The ability to efficiently build on progress in your field, particularly when thin...

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