Boosting creativity on your team

Research is divided on the best way to boost creativity on a team.

• Studies have found that great ideas come from combining insights from unrelated fields. Based on this thinking, a team can become more creative by encouraging employees to explore new areas or by hiring people who have a variety of experiences.
• Yet, other studies found that it is the specialists who can better spot emerging opportunities. They suggest that it is better to hire employees with deep expertise in specific areas.