Quote by William Zinsser - Deepstash
Business Writing

Learn more about books with this collection

How to write clearly and concisely

How to use proper grammar and punctuation

How to structure a business document

Business Writing

Discover 62 similar ideas in

It takes just

8 mins to read

William Zinsser

“You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true. The only way to learn to write is to force yourself to produce a certain number of words on a regular basis.”



6.41K reads


Writing well: getting to the point

Writers must constantly ask: "What am I trying to say?" Most of the time, they don’t know. Then they must look at what they have written and ask: "Have I said it?"

If something isn’t important enough for your writing, then remove it. In fact, most ...


9.22K reads

A reader's attention span

  • A reader's attention span is about 30 seconds. And this is usually a person assailed by many forces competing for attention.
  • In the past, those forces were relatively few: newspapers, magazines, radio, spouse, children, pets.
  • Today they also include multip...


10.2K reads

Eliminate words with no purpose

Eliminate words with no purpose

Writing improves in direct ratio to the number of things we can keep out of it that shouldn’t be there.

Consider all the prepositions that are draped onto verbs that don’t need any help. Examine every word you put on paper. You’ll find a surprising number that doesn’t serv...


7.91K reads

Writing well: choosing the right words

  • Avoid at all costs the cliches of the thousands of writers who have gone before you.
  • When you’re choosing words and stringing them together, be aware of how they sound.
  • Use words you enjoy and that are vivid.


5.66K reads

Writing is learned by imitation

Writing is learned by imitation

"The race in writing is not to the swift but to the original."

Make a habit of reading what is being written today and what was written by earlier masters.


5.84K reads

Write for yourself

You can’t predict what people will want to read. So don't worry about pleasing others.

Don’t try to visualize your audience; every reader is a different person. Don’t try to guess what sort of thing editors want to publish or what you think the country is in a mood to read...


4.93K reads

William Zinsser

“Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it’s because it is hard.”



8.11K reads

The most important sentence in any writing: the first one

  • If it doesn’t induce the reader to proceed to the second sentence, your work is dead. Of such a progression of sentences, each tugging the reader forward until he is hooked, a writer constructs that fateful unit, the “lead.”
  • Do not count on the reader to st...


6.06K reads

Rewriting is the essence of writing

Rewriting is the essence of writing

Professional writers rewrite their sentences over and over and then rewrite what they have rewritten.


18.3K reads

William Zinsser

"But the secret of good writing is to strip every sentence to its cleanest components.”



13.2K reads

The principle of simplicity

There are many methods for writing nonfiction, but the most effective method is to find what works for you. Whatever helps you is the “right” way.

However, there are key principles to good writing, and one of them is simplicity. Writers often use complica...


6.82K reads

Write in the first person

  • Writers at their most natural when they write in the first person.
  • Better to have an opinion and say 'I', 'we', 'us', 'me' than to take everything into a passive voice.
  • If you aren’t allowed to use “I,” at least think “I” while you write, or write the first draft in the fi...


5.25K reads

William Zinsser

“Clear thinking becomes clear writing; one can’t exist without the other.”



12.5K reads

Writing well: the perfect ending

Writing well: the perfect ending

  • Give as much thought to choosing your last sentence as you did to your first.
  • Bring the story full circle: strike an echo of a note that was sounded at the beginning.
  • The perfect ending should take your readers slightly by surprise...


5.55K reads

Don’t inflate what needs no inflating

Clutter doesn’t make your writing stylish; in fact, trying too hard makes your writing seem fake.

Just write naturally and clearly; don’t try too hard with fancy words or complicated sentences that are just confusing.


6.68K reads




Social media lover and beer specialist. Love cats.

Related collections

More like this


  • Forbid yourself from using certain kinds of words, such as adjectives or adverbs.
  • Force yourself to write from a different perspective than you usually do, or in a different style.
  • Break up someone else’s writing and try to reproduce it on your own, such ...

Note-taking tips

Note-taking tips

  1. Write notes in your own words. Avoid transcribing notes (writing every word the instructor says)!
  2. Review your notes the same day you created them and then on a regular basis. (Crammin...

Read It Out Loud

Write like you talk as it helps you sound more realistic and understandable to your readers. Try recording yourself talking for two minutes, then transcribing it. You can correct obvious mistakes later, but writing that reflects the way you speak often showcases the most authentic v...

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates