Overcome distinction bias
- Don’t compare options side by side: In comparison mode, we end up spending too much time playing “spot the difference.” Instead, evaluate each choice individually and on their own merit.
- Know your “Must-Haves” before you look for something to buy: that way, you won't get suckered into features you don’t really need.
- Optimize for things you can’t get used to: your happiness will adjust back to anything that is stable and certain like your income, the size of your house, or the quality of your TV.
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