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Is the tendency to over-value the effect of small quantitative differences when comparing options.
For example: we think a 1,200 square foot home will make us happier than a 1,000 square foot home. We think earning $70,000 a year will make us happier than earning $60,000 a year.
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Is a cognitive bias that impacts how people remember past events.
We don’t remember experiences accurately. Rather, we tend to recall the highlights and how things end. This applies for both positive and negatives experiences.
Is the human tendency to seek, interpret and remember information that confirms pre-existing beliefs.
It affects every choice you make and it all happens in the background without you noticing.
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