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Is the tendency to over-value the effect of small quantitative differences when comparing options.
For example: we think a 1,200 square foot home will make us happier than a 1,000 square foot home. We think earning $70,000 a year will make us happier than earning $60,000 a year.
Mostly encountered in when we are in the situations of buying something new.
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Is the human tendency to seek, interpret and remember information that confirms pre-existing beliefs.
It affects every choice you make and it all happens in the background withou...
You seek evidence that confirms your beliefs because being wrong feels unpleasant.
Being wrong means you’re not as smart as you thought. So you end up seeking information that confirms what you already know.
Is a cognitive bias that impacts how people remember past events.
We don’t remember experiences accurately. Rather, we tend to recall the highlights and how things end. This appl...