<ul>
<li>Having a clarity of purpose enables us to succeed in our endeavor.</li>
<li>When we have success, we gain a reputation as a “go-to” person and we are presented with increased options and opportunities.</li>
<li>Having many options and opportunities translates into demands upon our time and energy and leads to diffused efforts. </li>
<li>We become distracted from what would otherwise be our highest level of contribution. The effect of our success has been to undermine the very clarity that led to our success in the first place.</li>
</ul>

The paradox of success

<ul>
<li>The beliefs we must conquer: “I have to,” “It’s all important,” and “I can do both.”</li>
<li>The beliefs to replace them with: “I choose to,” “Only a few things really matter,” and “I can do anything but not everything.”</li>
</ul>

The logic of Essentialism

<ul>
<li>The way of the Essentialist is the relentless pursuit of less but better. It means asking yourself frequently, “Am I investing in the right activities?”</li>
<li>The Essentialist rejects the idea that we can fit it all in; we have to deal with trade-offs and make tough decisions.</li>
<li>The way of the Essentialist means living by design, not by default. It is the path to being in control of our own choices.</li>
</ul>

The way of the Essentialist

<ul>
<li>Individual choice: We can choose how to spend our energy and time.</li>
<li>The prevalence of noise: Almost everything is noise, and a very few things are exceptionally valuable.</li>
<li>The reality of trade-offs: We can’t have it all or do it all.</li>
</ul>

Essentialist thinking: the three realities

“Essentialism is not about how to get more things done; it’s about how to get the right things done."

It is the organized, systematic approach for determining what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.

Essentialism

<ul>
<li>The word priority came into the English language in the 1400s. </li>
<li>It was singular, it meant the very first or prior thing and stayed singular for the next five hundred years.</li>
<li>Only in the 1900s we pluralize the term and start talking about priorities.</li>
</ul>

Evolution of "priority"

When we don’t choose where to put our focus, energy and time deliberately, other people (managers, colleagues, family members etc.) will choose for us and in time, we’ll have lost sight of everything that is meaningful and important.

"If you don’t prioritize your life, someone else will"

<ul>
<li>Write down the opportunity.</li>
<li>Write down a list of three “minimum criteria” the options would need to “pass” in order to be considered.</li>
<li>Write down a list of three ideal or “extreme criteria” the options would need to “pass” in order to be considered. If the opportunity doesn’t pass the first set of criteria, the answer is obviously no. But if it also doesn’t pass two of your three extreme criteria, the answer is still no.</li>
</ul>

How to evaluate opportunities that come your way

“The best asset we have for making a contribution to the world is ourselves.”

<ul>
<li>When assessing an option, think about the one most important criterion for that decision, and then give the option a score between 0 and 100.</li>
<li>If you rate it any lower than 90 percent, then automatically change the rating to 0 and simply reject it.</li>
</ul>
“If it isn’t a clear yes, then it’s a clear no.”

The 90 percent rule for decision making

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NEW YORK TIMES BESTSELLER • More than one million copies sold! Essentialism isn’t about getting more done in less time. It’s about getting only the right things done.   Featuring the new Essentialism 21-Day Challenge • “A timely, essential read for anyone who feels overcommitted, overloaded, or overworked.”—Adam Grant   Have you ever: • found yourself stretched too thin? • simultaneously felt overworked and underutilized? • felt busy but not productive? • felt like your time is constantly being hijacked by other people’s agendas?   If you answered yes to any of these, the way out is the Way of the Essentialist.    Essentialism is more than a time-management strategy or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.   By forcing us to apply more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy—instead of giving others the implicit permission to choose for us.   Essentialism is not one more thing—it’s a whole new way of doing everything. It’s about doing less, but better, in every area of our lives. Essentialism is a movement whose time has come.

Greg McKeown is an accomplished writer whose work has resonated with readers around the world. Greg McKeown has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Greg McKeown's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

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